Born into a family with a long history of wine production, João Portugal Ramos obtained a degree in Agronomy from the Superior Institute of Agronomy in Lisbon. After a period of training at the National Viticulture Studies Centre in Dois Portos, in 1980 he began his career as an oenologist in the Alentejo region.
João Portugal Ramos established his winemaking consultancy business Consulvinus at the end of the 80's in order to manage the various requests from several producers all over the country. In this way, from 1989 onwards, Consulvinus extended its activity beyond the Alentejo region to Tejo, Península de Setúbal, Dão, Beiras, and Lisboa. João Portugal Ramos participated in the recovery of renowned and distinguished Portuguese wines and revitalized regions that were becoming forgotten by both wine-lovers and consumers.
The success and awards accumulated by these wines throughout his career earned him national and international recognition as “the man behind the Portuguese wine revolution” in recent decades.